Our Story

Our brand story reaches far back in time, to the heartfelt aspirations of my beloved Grandmother. A diligent field worker, she harbored a dream to create a place where individuals could immerse themselves in the rustic beauty of rural life while savoring wholesome, local cuisine.

Sadly, her dream remained unfulfilled when she passed away, inspiring us to carry the torch and bring her vision to life. Thus, we embarked on a purposeful journey, constructing a luxurious villa that embodies her profound vision.

Our mission is to offer a unique and refined rural experience, where guests can encounter the charm of countryside living in a lavish setting.

 Thus, we aptly named it URTI, derived from the Tamazight Language, meaning ‘Orchard.

At the core of our brand lies the indomitable spirit of our Grandmother. She epitomized qualities of hard work, friendliness, cheerfulness, positivity, and a relentless pursuit of her dreams.

We have woven these attributes into the very fabric of our brand’s personality. URTI reflects her unwavering dedication, inviting guests to relish the warmth and luxury that she envisioned.

We invite you to step into a world where rural simplicity merges harmoniously with opulence. Indulge in the delights of a luxuriant rural lifestyle, savoring moments of tranquility and relishing in the splendor of our carefully curated surroundings.

Welcome to URTI, where the rich tapestry of rural life intertwines with the allure of luxury.”